Safyah Usmani

I'm Safyah Usmani, an Emmy-nominated filmmaker, Fulbright Scholar, and storyteller passionate about creating emotionally resonant, visually striking narratives that inspire connection and dialogue. My work spans both commercial and social spaces, blending bold storytelling with human depth to leave a lasting impact.

With over a decade of experience across 8 countries, I've directed and produced documentaries, branded content, TV commercials, and music videos. As an artist, my storytelling explores themes of identity, culture, and resilience, shedding light on the complexities of human experience and societal structures. As a commercial storyteller, I focus on crafting visually powerful campaigns, emotionally engaging narratives, and culturally relevant content that helps brands build authentic connections with their audiences.

I believe in the transformative power of stories and bring emotional depth, creativity, and cross-cultural sensitivity to every project I take on. Whether working on a global campaign or a socially driven documentary, my goal remains the same: to create meaningful, visually captivating narratives that inspire change and resonate deeply.